Ready to make the most of your clinic’s busiest season?
Join our expert panel featuring Martin Primeau, Partner & PT at Ottawa Physiotherapy and Sports Clinics, clinic growth specialist Sanjeev Bhatia, and Juvonno President Terry Davison. Together, they’ll reveal proven strategies for helping your clinic thrive during benefits season and beyond.
From coordinating schedules and fine-tuning front desk support to running effective expiring benefits campaigns, our experts dive into practical tips to keep operations smooth and patients engaged. Plus, get a head start on the New Year with essential tips on reaching patients when it counts. Watch now to power up your clinic for a strong year-end and an even better start to 2025!
Here’s what you’ll learn:
0:00 - Introduction & Market Research Results
The panel begins by diving into the surprising results of our pre-webinar survey regarding expiring benefits marketing. Martin Primeau presents his strategies for preparing clinic staff to promote expiring benefit bookings.
4:02 - What is the #1 Challenge for Clinics during Benefits Season?
Terry Davison reveals the top concerns clinics face during benefits season and previews the topics covered in the webinar.
5:50 - Aligning Your Team
Effective team alignment is crucial for the busiest season. Martin and Sanjeev share proven methods for coordinating Q4 schedules and managing vacation time.
8:58 - Real-life Example
Sanjeev shares a personal story about his wife’s experience as a clinician balancing her schedule and income during peak season.
9:23 - A Multi-layered Back-up Plan for Front-Desk Coverage
Sick days are bound to happen, especially during the winter months. Martin gives insight into his clinic's approach to front-desk coverage to ensure no revenue leaks occur during the season.
11:34 - The Power of Benefit Season Marketing
Terry shares a jaw-dropping stat from a Juvonno clinic that demonstrates just how important benefit season marketing is.
Learn how to set up your Benefit reminder JComm campaign here!
13:08 - Marketing: Expiring Benefits (Part 1)
The panel discusses the marketing channels every clinic should be using. According to Martin, one of the most effective methods is including your practitioners in a way you might not do so traditionally. This marketing hack is one you don’t want to miss.
19:15 - Marketing: Expiring Benefits (Part 2)
Another important aspect of marketing is building relationships with not only your current patients but reaching new audiences. Sanjeev presents a low-cost and highly effective way of doing just that.
22:39 - Plan for the New Year Now
While your clinic’s schedule may be full now, it’s important to begin planning right now for when things are slower in the New Year. Martin and Sanjeev share how they’ve approached this challenge throughout their careers.
27:02 - Sanjeev’s Golden Rule for New Year Marketing
Sanjeev gives a genius piece of advice on when NOT to send out mass emails.
28:14 - One Last Piece of Advice from Sanjeev
Before wrapping up the webinar, after discussing holiday parties and gifts, Sanjeev shares a way for your clinic to stand out when showing appreciation to referral partners, staff, and patients.
With these powerful insights, you’re set to tackle the year-end rush and strategically plan for the months ahead. From scheduling and patient engagement to effective marketing, our panellists offer actionable tips that can drive real success for your clinic. Dive into these strategies, and let Juvonno support your clinic’s growth through the New Year and beyond. Thanks for tuning in!
