How to Develop and Maintain Clinic Culture

How to Develop and Maintain Clinic Culture

October 20, 2020 | 3 MIN ReaD

How to Develop and Maintain Clinic Culture

Group culture is one of the most powerful forces on the planet.

We sense its presence inside successful businesses, championship teams, and thriving families, and we sense when it’s absent or toxic. When we look at these organizations, we tend to focus on the people immersed in the culture to gain insight. We focus on what we can see such as individual skills.

Individual skills, however, are not what matters. What matters is interaction.

Culture is not something you are, rather culture is something you develop and build through a specific set of skills.

Here are 3 top culture skills:

1.   Build Safety: Signals of connection generate bonds of belonging and identity
2.  Share Vulnerability: Habits of mutual risk drive trusting cooperation
3.  Establish Purpose: Narratives create shared goals and values

Over the past year, I have been working with a number of clinics, hospitals, and universities to develop their organizations’ culture. Part of this work has been through Embodia’s Private Academies where organizations can host their own online training, courses, and continuing education for their teams. I have had the opportunity to meet with the leaders of these organizations and get an insiders look at their strategies.

And now, they are going to share these lessons with you.

We are thrilled to announce that Embodia has developed a brand new live training series in partnership with the Canadian Physiotherapy Association Private Practice Division & CallHero where we will interview top clinic owners, leaders, and clinicians who are focus on developing world class culture.

This new, free training series is for any clinic owner, leader, hospital administrator, executive, professor, researcher, or clinician who is interested in developing their team building skills and building a winning culture that motivates and inspires.

– Discover the secrets to developing and maintaining Clinic Culture –

On the first episode of Clinic Culture Secrets, we are going to interview and deconstruct growing a niche practice with Anniken Chadwick, the founder of the Cheerful Pelvis Clinic with a team of 9 between two clinics.

On the first episode of Clinic Culture Secrets, you will learn:

✓  Anniken’s top clinic culture tactics that keep employees (and clinicians) loyal & motivated

✓  How to reward and recognize your team during this challenging times

✓  Culture strategies to improve the mental health of your teams

✓  How to lead your teams when they are fearful and stressed out (and you feel fearful and stressed out!)

✓  The do’s and don’ts of onboarding your teams (front desk and clinician) so they remain loyal and never leave you for a higher paying job

Show up with questions, concerns, fears, and solutions! This is a safe learning space and you will have the opportunity to ask anything you like!

Once you’ve registered for the webinar, you will be offered the opportunity to book a one-on-one discovery call with our team to discuss your clinic or organizations’ specific challenges with clinician retention and growth. (You can also book this call by clicking here)

A misconception about highly successful cultures is that they are happy, light-hearted places. While they are energized and engaged, at their core, members are oriented less around achieving happiness than around solving hard problems together. This task involves many moments of high-candour feedback and uncomfortable truth-telling when they confront the gap between where the group is, and where it ought to be.

Researchers have discovered that one form of feedback boosts effort and performance so immensely that they deemed it “magical feedback.”

Consider this simple phrase: “I’m giving you these comments because I have very high expectations and I know that you can reach them.”

None of the words in this statement contain any information on how to improve. Yet, they are powerful because they deliver a burst of three belonging cues: You are part of this group. This group is special; we have high standards here. I believe you can reach those standards.

I can’t wait for you to join us for this very special free series. We are kicking it off with Anniken Chadwick on Friday October 23 at 11pm EST (9am PST).

Space is limited to the first 500 registrants. Save your seat now.

Written by: Maggie Bergeron,
RPT, Co-Founder & CEO of Embodia
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